Agency: Control Group
Role: Art Direction & Design
NYC
Always open
Live. Work. Visit.
Simple. Fun. Bold. Elegant.
Control Group developed a pitch for the City of New York,
whose antiquated website was overrun with content and lacking organizational structure. The website also needed social integration and responsive capabilities across devices as part of its modernization.
We organized the web content as we would do with an editorial site, and established a grid that provided a modular approach without feeling restrictive. The plan allowed for perfect conversion to other breakpoints as well.
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Things
Mixcloud
Soundcloud
Spotify
The Face Radio
Analogy
BQE Records
Arsenal NYC