Eleven Hancock

My friends at Dear Future brought me in to collaborate on a project for the gleaming new standard in Harlem condominiums. They'd spent time with Eleven Hancock developing the brand, and we needed to create an experience both socially and consciously to highlight and celebrate the culture, community, and vibrancy of this historic neighborhood.

We developed an experience that allows the user to explore the neighborhood, highlighting businesses, artists, chefs, and stories from members of the community.

We developed a design style that was clean and modern, almost new while using a color palette that was very industrial, a nod to the building's architecture.