Greenlight

How could we change the future of finance so that regardless of background, every kid can grow up to be financially healthy and happy? In partnership with the Greenlight executive team, we developed a new bold, and powerful mission for the business.

We proposed that Greenlight is more than a card and an application. It’s a platform that can help kids grow up to be financially healthy and happy. The new mission centers around the idea that money is too important to stay in the shadows. We recognized the direct correlation between financial security and your health and happiness. And proposed that everyone has the right to be financially literate.

Greenlight encompasses kids of all ages, so we developed a modern and cohesive design system that could span them all, with one of its key elements being the use of milestone shapes. They reflect the financial milestones in a child’s life and represent the idea that they’re always building, changing, and evolving in fun ways.

We developed a mission-driven design approach and strategy to put the why before the what.